No BS Startup Coach

For founders, entrepreneurs, and wantrapreneurs who are done being bullshitted by Alex Hormozi–style bros, fake gurus with expensive courses, and their own instincts (what I call “The Ape Brain”). This is for people in the arena: hypothesizing, validating, deciding, hiring, executing. Not sitting through boring monologues where a speaker pretends to teach while quietly selling a book or coaching package. Every session is a working session. You show up with a real problem, and you leave with concrete decisions and action items. The core belief is simple and uncomfortable: most business problems are leadership psychology problems in disguise. We use clear frameworks to expose how fear, status games, cognitive biases, and short-term thinking quietly sabotage execution. We share specific frameworks for designing teams, making decisions, and creating systems that work despite human nature. Expect candor, pressure-testing, and peers who care about results more than vibes.